Persuasive Technology Design. Persuasive Technology Design is a behavior change process by BJ Fogg that talks about technology influencing behavior change, like phone apps. There are eight steps in the process. The process starts by setting a persuasion goal that matches a target population and reaches the population with their technology. The process utilizes imitating past successful examples that have also used persuasive design. To get the process right (fine-tuning), rapid trials are performed (think iterative construction). Through rapid tests, behavioral outcomes can be measured. And that small positive results can result in a successful process in the Persuasive Technology Design.

Reference:

Gupta A, Calfas KJ, Marshall SJ, et al. Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model, Contemporary Clinical Trials, Volume 42, 2015, Pages 185-195, https://doi.org/10.1016/j.cct.2015.04.002