The four Ps of healthcare social marketing are place, price, product, promotion. Product: the product is the service, intervention, or idea being offered and promoted. Think quality, method of delivery, and branding. Price: very simply, how much will the product cost. Are there multiple charges? Or monthly? Place: where can the product be purchased? Is it free to pick up at a local community health center or available to buy from the Pharmacy? Promotion: how you let people know the product is available? TV advertising? Flyers? Radio ads?
Reference:
Health Marketing Basics | Gateway to Health Communication | CDC
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